News

 

bmibaby produces definitive ‘tiny’ travel guide

 

Low cost airline bmibaby has teamed up with five travel experts to produce the definitive travel guide for summer 2011, called Travel Gems.

 

Launched today, the innovative 12 page guide has been compiled using 70 tweets from the general public on six exciting destinations, received via a specific bmibaby twitter feed and is available to download from the bmibaby blog: http://www.blog.bmibaby.com/

 

By engaging with its followers on Twitter, bmibaby received hundreds of tweets from savvy travellers.  The 140 characters each revealed a ‘travel gem’ in a particular destination, from restaurant recommendations to hidden hot spots to visit and unusual places to see.

 

The tweets were judged by a panel of five travel experts, including Alan Sampson, Karen Bryan, Isabelle Kenis, Nellie Huang and Cara Dunston, who selected the short list of tweets for inclusion in Travel Gems.

 

With the aim of inspiring consumers to travel this summer, bmibaby has uploaded the guide on its website. 

 

Julian Carr, managing director, bmibaby, said: “As an airline we are embracing social media and find it a great way to engage with consumers.  The launch of Travel Gems on Twitter was so well received we have been able to produce a unique guide, partnering with five travel experts.

 

“At bmibaby, our ethos is to inspire travel and the guide does exactly that with hidden gems unveiled by savvy travellers.  It is a great alternative to a traditional guide book and we anticipate that it will prove very popular with our passengers this summer as they jet off looking forward to a fabulous holiday full of pleasant surprises.”

 

To download Travel Gems visit http://bit.ly/pUkXWV